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Introducing Continuall - Our Journey to Support You on the Mother of All Journeys

Introducing Continuall - Our Journey to Support You on the Mother of All Journeys

Hey there!

We're Daniela, Emma, and Ash, and we're the minds and hands and hearts behind Continuall, a Melbourne-based brand that's all about supporting you on the most incredible journey of all - motherhood.

Fusing fashion and innovation, our transformative clothes are designed to support women to take that fierce next step in the journey of motherhood.

continuall is an invitation to go fourth…

 

The Lightbulb Moment

So, here's how it all began. Picture this: two Osteopaths, both with a passion for treating pregnant/postpartum women and a combined 30 years of experience in this field. We'd seen it all; from pregnancy aches to postpartum challenges, and felt they needed and could do more...

We shared this burning desire for holistic care that reached far beyond the treatment rooms and wanted to create products that supported mothers in the many days, months and years post-partum.

Enter Emma - The Missing Piece

We had the expertise in musculoskeletal health and the pregnant and postpartum body... but! Had no clue about clothing designs and manufacturing. That's where the missing third, Emma, came into the picture. Emma's a mum of two, and she shared the same passion for providing the much-needed care and support for mothers. Plus, she brought the essential knowledge of fashion to the table with over 15 years in the apparel industry.

The Birth of Continuall

And voilà, Continuall was born! It was like a cosmic alignment of skills, passion, and a shared commitment to nurturing mothers. Our mission is pretty simple, but oh-so-important: "Supporting you on the mother of all journeys."

We're here to empower you, nurture you at every stage, and champion you because we believe it's high time that mothers get the care they truly deserve. It's a time when all the attention often goes to the baby, and we don't want you to forget about taking care of yourself.

 

We're All About You

And guess what? We're in this for the long haul. We believe that the postpartum period isn't just a six-week checkup appointment and then you're done. Once you're postpartum, you're always postpartum, and we're here to support you through it all… continuall care.

So, here's to all the incredible mothers out there. We can't wait to continue this amazing journey together, and we're here to hold you through every step of the way. Stay tuned for some fantastic products and stories coming your way.

We're just getting started!

- Blog written by Dr Aisling Bolton (co-founder @ continuall)

Registered Osteopath

Bachelor of Science (Osteopathy)/Master of Health Science (Osteopathy)